Learn how & why the personal brand can become a registered trademark. What goods and services can be registered? A registered trademark protects against cyber squatting, domain infringement & social…
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Build Your Brand
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What does it take to be a breakthrough brand into's market place? Learn from those who made Interbrand's inaugural list of breakthrough brands. Is your brand on track to make…
Genericide is a process whereby a brand name or trademark is transformed through popular usage into a common noun. Aspirin, zipper, escalator, thermos . . .…
How does one secure a trademark for artist names, or names of music groups for musical recordings or videos? The general rule is that neither an author’s name nor a…
Use the brand lens to ask how each management decision you make will affect your brand. If you have a strong brand strategy – one that you believe in –…
Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed? …
When it comes to protecting valuable company information, the greatest obstacle is often the business owner’s failure to establish and follow best practices in safeguarding trade secrets and confidential information.…
Before joining The Gap Brands late in 2014, Kyle spent years traveling the globe facilitating teams to solve problems, crafting solutions, and maintaining relevancy to consumers. In a candid…
This is the first in a series of excerpts from my interview with Kyle Hermans, for the forthcoming book Brandaide--A Blueprint for the Brand CEO. Kyle offers a rare glimpse…
Former members of BLACK FLAG were in a fight over rights to the name and famous logo when a second group called FLAG began touring using the logo. It's a…